Andrew is a talented design leader, passionate about design and user experience. He is creative, initiative and proactive, always striving to learn more and test new approaches or design/prototyping tools. He is hardworking, initiative and motivated professional, who can work both in corporate and in a fast-paced startup environment, and under deadline pressure :) Andrew has also great relations with the team, is always eager to share knowledge (presentations, documentation) and to offer fresh ideas and solutions.
Olena Obilets
CPO at Boxmode / NING
Andrew is a talented design leader, passionate about design and user experience. He is creative, initiative and proactive, always striving to learn more and test new approaches or design/prototyping tools. He is hardworking, initiative and motivated professional, who can work both in corporate and in a fast-paced startup environment, and under deadline pressure :) Andrew has also great relations with the team, is always eager to share knowledge (presentations, documentation) and to offer fresh ideas and solutions.
Olena Obilets
CPO at Boxmode / NING
Entrepreneurs aren’t looking for cookie‑cutter tools—they’re building dreams. Our aim was fearless branding and adaptable design to match that rebel spirit.
Entrepreneurs aren’t looking for cookie‑cutter tools—they’re building dreams. Our aim was fearless branding and adaptable design to match that rebel spirit.
Creative сhallenges
We didn’t want to make just another website builder. Our goal was to build a product that empowers rebels — the kind of people who walk away from traditional 9-to-5 jobs to build something of their own. The challenge was to design an experience that speaks to both ambition and simplicity — something flexible for developers and easy enough for first-timers.
The space was crowded with generic tools and lookalike brands. We had to carve out a distinct position — bold, fearless, and personal — while creating a platform that could scale across industries and serve very different user types.
Creative сhallenges
We didn’t want to make just another website builder. Our goal was to build a product that empowers rebels — the kind of people who walk away from traditional 9-to-5 jobs to build something of their own. The challenge was to design an experience that speaks to both ambition and simplicity — something flexible for developers and easy enough for first-timers.
The space was crowded with generic tools and lookalike brands. We had to carve out a distinct position — bold, fearless, and personal — while creating a platform that could scale across industries and serve very different user types.
Design Decisions
We created a vibrant, sharp-edged brand that signals independence and control. From logo to interface, the visual language supports the mindset of modern entrepreneurs — bold typography, high contrast, expressive layouts. It’s confident but never corporate.
On the product side, we designed an adaptive web builder experience — with modern templates across 22 business categories, custom widgets, and advanced editing tools. Everything from onboarding to page building was designed to reduce friction and open up creative freedom. The result was a platform that felt powerful and intuitive, with a design system flexible enough to scale fast and support a wide range of users.
Design Decisions
We created a vibrant, sharp-edged brand that signals independence and control. From logo to interface, the visual language supports the mindset of modern entrepreneurs — bold typography, high contrast, expressive layouts. It’s confident but never corporate.
On the product side, we designed an adaptive web builder experience — with modern templates across 22 business categories, custom widgets, and advanced editing tools. Everything from onboarding to page building was designed to reduce friction and open up creative freedom. The result was a platform that felt powerful and intuitive, with a design system flexible enough to scale fast and support a wide range of users.
Results
📈 +32% landing page conversion rate after redesign
🌍 50,000+ users across 150+ countries, leading up to Boxmode’s strategic merge with NING
⭐️ 9/10 user satisfaction score based on internal surveys
🏆 Earned Great User Experience & Rising Star awards (Compare Camp) and Quality Choice & Trusted Vendor badges (Crozdesk)
Results
📈 +32% landing page conversion rate after redesign
🌍 50,000+ users across 150+ countries, leading up to Boxmode’s strategic merge with NING
⭐️ 9/10 user satisfaction score based on internal surveys
🏆 Earned Great User Experience & Rising Star awards (Compare Camp) and Quality Choice & Trusted Vendor badges (Crozdesk)
Latest projects
TagMix
A mobile app that syncs pro audio with live video, helping artists and fans amplify the energy of live shows.
TagMix
A mobile app that syncs pro audio with live video, helping artists and fans amplify the energy of live shows.
HappyDoggo
Rebrand and website for a growing community of dog lovers
HappyDoggo
Rebrand and website for a growing community of dog lovers
