Andrew did some incredible work for us totally remaking our Brand / UI / UX. He understood the brief from the very first moment and returned something that we were super happy with. He was a wonderful communicator, always delivered on time and most of all delivered work that took out breath away it was so good.
Niall Harbison
Founder of HappyDoggo
Andrew did some incredible work for us totally remaking our Brand / UI / UX. He understood the brief from the very first moment and returned something that we were super happy with. He was a wonderful communicator, always delivered on time and most of all delivered work that took out breath away it was so good.
Niall Harbison
Founder of HappyDoggo
HappyDoggo wasn’t just about designing for dogs — it was about designing for the millions of people who obsess over them. We wanted to create a brand that feels warm, playful, and instantly lovable — without feeling childish or generic.
HappyDoggo wasn’t just about designing for dogs — it was about designing for the millions of people who obsess over them. We wanted to create a brand that feels warm, playful, and instantly lovable — without feeling childish or generic.
Creative сhallenges
We needed to craft an identity that could stand out in a saturated D2C pet space, while feeling premium, ethical, and fun.
The challenge was to design for both emotion and clarity — making sure every visual detail builds trust, connection, and recognition across packaging, social, and the website.
Creative сhallenges
We needed to craft an identity that could stand out in a saturated D2C pet space, while feeling premium, ethical, and fun.
The challenge was to design for both emotion and clarity — making sure every visual detail builds trust, connection, and recognition across packaging, social, and the website.
Design Decisions
We created a quirky logotype with custom letterforms that subtly form a smiling dog face — friendly and memorable at a glance. Warm and vibrant brand colors combined with hand-drawn touches gave the brand emotional texture.
The website was built to feel fast, intuitive, and friendly — a smooth shopping flow wrapped in delight. Typography, spacing, and content blocks were crafted for maximum clarity and character.
Design Decisions
We created a quirky logotype with custom letterforms that subtly form a smiling dog face — friendly and memorable at a glance. Warm and vibrant brand colors combined with hand-drawn touches gave the brand emotional texture.
The website was built to feel fast, intuitive, and friendly — a smooth shopping flow wrapped in delight. Typography, spacing, and content blocks were crafted for maximum clarity and character.
Results
📈 +35% increase in Instagram engagement within two months after the new brand and site launch
📈 +800% spike in donations, with over $16,000 raised during the first fundraising challenge on the redesigned platform
📈 +65% boost in daily impact, now supporting 1,000+ street dogs fed per day through the new digital initiative
📈 50,000+ dogs vaccinated and sterilized across Southeast Asia, now spotlighted and supported via the site’s social programs
Results
📈 +35% increase in Instagram engagement within two months after the new brand and site launch
📈 +800% spike in donations, with over $16,000 raised during the first fundraising challenge on the redesigned platform
📈 +65% boost in daily impact, now supporting 1,000+ street dogs fed per day through the new digital initiative
📈 50,000+ dogs vaccinated and sterilized across Southeast Asia, now spotlighted and supported via the site’s social programs
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Boxmode
An award-winning drag and drop website builder for businesses, creatives, and web developers.
Boxmode
An award-winning drag and drop website builder for businesses, creatives, and web developers.
