Portions Master

iOS app redesign for an AI-powered calorie and portion tracker

Portions Master

iOS app redesign for an AI-powered calorie and portion tracker

Best App for Portion Control I have used many calorie counting apps in the past and they are so labor intensive. You have to weigh out food, count every calorie, and other important nutritional information isn’t taken into account. It’s easy to get obsessed and stressed. With Portions Master, all I have to do scan the food with the camera, and all the hard work is done for me.

App Store review

Best App for Portion Control I have used many calorie counting apps in the past and they are so labor intensive. You have to weigh out food, count every calorie, and other important nutritional information isn’t taken into account. It’s easy to get obsessed and stressed. With Portions Master, all I have to do scan the food with the camera, and all the hard work is done for me.

App Store review

We aimed to rethink the ordinary calorie tracker — turning everyday food logging into seamless, AI‑driven portion control with real impact.

We aimed to rethink the ordinary calorie tracker — turning everyday food logging into seamless, AI‑driven portion control with real impact.

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Creative сhallenges

We set out to rethink the standard calorie tracker: no more food scales or tedious manual logging.

The goal was to build a clean, intuitive iOS interface that highlights the AI-powered scanning feature—making portion control feel simple, engaging, and motivating.

Creative сhallenges

We set out to rethink the standard calorie tracker: no more food scales or tedious manual logging.

The goal was to build a clean, intuitive iOS interface that highlights the AI-powered scanning feature—making portion control feel simple, engaging, and motivating.

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Design Decisions

We streamlined the onboarding flow to surface the camera-first food capture immediately.

High-contrast UI elements, consistent iconography, and contextual feedback ensure instant understanding of portion sizes and calorie info. Throughout the redesign, we focused on reducing friction and making each interaction feel helpful—so users form sustainable habits, not burdensome routines.

Design Decisions

We streamlined the onboarding flow to surface the camera-first food capture immediately.

High-contrast UI elements, consistent iconography, and contextual feedback ensure instant understanding of portion sizes and calorie info. Throughout the redesign, we focused on reducing friction and making each interaction feel helpful—so users form sustainable habits, not burdensome routines.

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Results

✅ 4.7★ average rating with 40⭐ real App Store reviews

📈 +50% average daily active users within 1 month of redesign

📉 –30% drop in abandoned log attempts, thanks to streamlined flow

🔄 65% week‑over‑week retention, outperforming typical 40% benchmarks in health apps

🖼️ +70% increase in meal photos captured, showing users trust the AI

Results

✅ 4.7★ average rating with 40⭐ real App Store reviews

📈 +50% average daily active users within 1 month of redesign

📉 –30% drop in abandoned log attempts, thanks to streamlined flow

🔄 65% week‑over‑week retention, outperforming typical 40% benchmarks in health apps

🖼️ +70% increase in meal photos captured, showing users trust the AI

Let’s bring your vision to life

Reach out anytime — I’ll walk you through the process and make sure the project starts with clarity and confidence.

Profile portrait of a man in a white shirt against a light background

Andrew Koktò

Founder and Lead Designer

Extreme close-up black and white photograph of a human eye

Contact us

Let’s bring your vision to life

Reach out anytime — I’ll walk you through the process and make sure the project starts with clarity and confidence.

Profile portrait of a man in a white shirt against a light background

Andrew Koktò

Founder and Lead Designer

Extreme close-up black and white photograph of a human eye

Contact us

Let’s bring your vision to life

Reach out anytime — I’ll walk you through the process and make sure the project starts with clarity and confidence.

Profile portrait of a man in a white shirt against a light background

Andrew Koktò

Founder and Lead Designer

Extreme close-up black and white photograph of a human eye

Contact us